Big picture thinking. Real world results.
My career has taken me across diverse industries, dynamic organizations, and some consequential moments.
I've led communications through a major interstate bridge collapse and its six-week rebuild. Crafted what became the most successful co-branded consumer credit card launch in a global bank's U.S. history. Turned around a struggling global agency office, growing revenue 110% in under 18 months. Landed a front page, tier-1 national story for a small town’s sustainable community before ground had even broken. And transformed a professional services firm's marketing operation, increasing inbound leads 370% in six months.
I've also been ahead of a few curves: building an early social media marketing practice, conceiving the nation's first state-run emergency preparedness app, and pioneering B2B influencer marketing for a Big Four consulting firm.
Different challenges. Different industries. Each demanded fresh thinking, sound judgment, and the ability to get things done.
Good work starts with good relationships.
Some of my most rewarding engagements have come from people I've worked with before—clients and colleagues who bring me into a new organization, often years later. I bring curiosity, candor, and a healthy respect for the people I work with. I ask questions, challenge assumptions, and don't believe in making things more complicated than they need to be.
I also genuinely enjoy the work! I believe in the power of communications to influence real change. The opportunity to untangle a complex challenge, uncover a compelling story, or help an organization accomplish something it couldn't before keeps it interesting.
Let's talk about what you're working on.
Hi, I’m Candace.
I've spent my career at the intersection of marketing, communications, and business strategy, helping companies, communities, and causes navigate change, seize opportunities, and make their mark.
I've led agency operations, built and directed in-house teams for start-ups and well-established brands, and advised executives through everything from brand transformations and product launches, to acquisitions and public crises.
That experience gives me a perspective that isn't easy to find: I understand the business pressures behind communications decisions, the realities of execution, and what it takes to make both work.